India Strategic Communications Report 2015: Inside the CMO’s Mind

MSLGROUP’s 2015 annual report on the state of the industry changes details the findings of a countrywide survey focusing on Chief Marketing Officers (CMOs) across industries and how they view the role of ‘new PR’ – integrated communication – in building brands. This is an annual report that is in its fourth consecutive year.

This year’s survey – which comprises the main section of the report – details the views of the CMOs, who come out strongly in favour of integrated communication.

Read more in the report below. Contact us for more information or feedback.

India Strategic Communications Report 2015: Inside the CMO’s Mind by MSLGROUP

India Strategic Communications Report 2015: Inside the CMO’s Mind