Combining sports insight with consumer activation, motivation and influence to help corporate messages take root

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We give clients access and insights into sports sponsorships, alliances, global events, local activations and professional athletes to create connections with people where they live, work and play.  With more than 50 years of combined experience working on global, national and local sponsorships and sports-related programs, MSL has worked with major sports leagues and governing bodies including the USOC, IOC, MLB, NBA, NFL, NASCAR, NCAA, FIFA, UEFA, US Soccer and the PGA TOUR.   We have managed communications initiatives for some of the most respected brands in sports marketing including PUMA, The Home Depot, General Motors, Philips, ING, Heineken, P&G, Coca-Cola and Nike.