It creates an emotional connection and keeps brands relevant. At MSL, we believe that the kind of work we do – from cutting edge digital work to film PR to creative launches and campaigns – can serve not only the needs of major studios but also brands sponsoring creative content. We also understand the role of technology in the industry’s transformation. Transmedia – creative storytelling across multiple platforms – enables fans to co-create story lines or invent characters’ backstories and futures. The more content, the more chances for brands to participate.