Some exciting news from MSL China today. Last night, they were honored at the China International Public Relations Association (CIPRA) Awards, and walked away with a hat-trick of wins including IKEA ‘Live the Dream’ in the Marketing Public Relations (Product) category, Kraft Hope Kitchen in the CSR category and Kraft Foods China Pacific Whole Grain in the Product Launch category. The agency also received a nomination for its Watsons Renren Social Media Campaign in the Online Public Relations category. To read the official press release, click here:
Archive for the 'Public Affairs' Category
Hanmer MSL’s executive report ‘21 Years of Economic reforms: The Journey So Far and the Road Ahead’, released on February 20, had warned that the nature of the budget would hinge on the crucial provincial elections to be held in India this year. The report said that the temptation to use the budget as a tool to attract votes would be large and hinted that, in case of adverse results for the ruling coalition in the first round of elections, a populist budget would become a necessity for its survival.
I was 16 years old when Manmohan Singh presented his game-changing budget in 1991. As I go through our latest executive report – ‘21 Years of Economic Reforms: The Journey So Far and The Road Ahead’ – I remember thinking how I could sense the national mood turning.
Twenty-one years later, with a finer understanding of the economy and no longer a teenager, I understand what a historic moment that was. What’s thrilling was that Singh, with then prime minister PV Narasimha Rao’s backing, had turned a moment of national humiliation into one of triumph.
Recently, I was invited to chair a panel debate at HEC Montreal on ‘Newly Emerged Economies and Traditional Multinationals.’ It was a lively session, which included Mr. Zubin Irani, Senior Managing Director, Commercial Companies, United Technologies India; Mr. Robert Bieler, Vice President of Investment for SNC-Lavalin Capital; Mr. Liping Xie, Senior Managing Director, UTC Aerospace-China; and Dr. Jianwei Zhang, President of Bombardier China.
We are reaching the end of the first half of the year, and I know I say this every time, but it definitely seems to have passed by even quicker in 2011!
After 184 days, Shanghai Expo 2010 ended on Sunday night with the spectacular show of colour, song and dance that the World has come to expect from China ever since it dazzled viewers at the opening of the Olympics in 2008. Shanghai Expo has been the largest Expo ever held in every sense – the largest Expo park – covering over 5 square km; the highest number of visitors – around 72 million; the largest number of participants, the highest investment etc.
The PR business, of late, has gathered lot of momentum over the years. At present, according to industry sources there are over 200 PR agencies practicing in India today, and the size of the Industry is estimated at USD $100 Million. So, ideally, there is plenty of room for just about everyone. However, one should note that the India is a very large diversified country, and tastes vary from region to region. Many a time, PR campaigns or profiling are tailor-made to suit a particular region and even the advertisements supporting the campaign in the form of teasers are modified to suit local tastes. It is all about creativity and up to the PR agency as to how it is able to garner maximum mileage for their clients.