MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
(Photo credit: Social Media Today)
By Antoine Denry, Director, MSL Hong Kong
Communications experts nowadays increasingly rely on social networks to create buzz around a campaign and build brand awareness in the long run. The fastest-growing micro-blogging website, Twitter, is a key lever to that development: it has around 140 million active users and generates 340 million tweets per day. To engage this vast audience which constitutes an important client base and has a considerable influence on public opinion, companies were quick to open an account, in an effort to increase consumer reach and raise their corporate profile. If social media have since become an indispensable element to any successful PR strategy, there are still doubts about their usefulness in financial communications.
Here’s the latest on our Thought Leaders Series: Glenn Osaki, President, MSLGROUP Asia, shares his insights into the fast-paced Asia market. He speaks about the growing influence of social media in the region and how our ability to combine social media with traditional media relations allows us to drive larger integrated communications projects.
As I try to keep pace with the grim economic news from around the world – hardly a day seems to pass without more bad news; the Libor rigging scandal being the latest – Asian economies are starting to feel the global headwinds.
Eric Abelev, Account Director, MSL Hong Kong:
MSLGROUP has developed centres of excellence for its financial communications practice across a number of key global markets including New York, London, Paris, Dubai and Mumbai. In Asia, we gathered our senior-most financial communications practitioners from around the region for the second time in two consecutive years in Asia’s World City – Hong Kong.
Some good news from Hanmer MSL and MSLGROUP CREATIVE+ today. The agencies have announced winning a string of integrated communications assignments for ABB, J & K Bank, Gujarat Gas Company Limited (GCCL), FINO and Courtyard by Marriott, Mumbai. You can read the press release here.
The news continues to be good on the mergers and acquisitions (M&As) front.
In February, Mergermarket ranked Publicis Groupe’s financial communications consultancies in Asia – operating as part of the MSLGROUP network – 9 in terms of M&A deal volume and 13 in terms of deal value for 2011. This was good news for our financial practice, which is rapidly gaining ground in the world’s fastest growing region.
The government’s decision to retrospectively tax overseas transactions that lead to a change in the control of assets in India is rapidly turning into a public relations disaster. The announcement in the Union Budget tabled by Finance Minister Pranab Mukherjee imposes a liability of roughly $2.2 billion on Vodafone, which purchased Hutchinson’s stake in its mobile telephony joint venture with Essar in 2007 in a deal executed in the Cayman Islands.
UK Chancellor George Osborne and global trade bodies have questioned the fairness of retrospective amendments. At least seven international trade associations – from the US, the UK, Japan, Canada and Hong Kong – wrote to Prime Minister Manmohan Singh criticising the proposal under which even 50-year-old deals could be scrutinised.
Congratulations to MSLGROUP India – 20:20 MSL & Hanmer MSL – for coming away with award wins from this year’s prestigious India PR & Corporate Communications Awards 2012!
20:20 MSL celebrate their win
Hanmer MSL won ‘Best Use of Public Relations in the Financial Services Sector’ for its “No Jobs but Passion” campaign for Birla Sun Life Insurance; while 20:20 MSL was awarded for its campaign to promote “INDIPEX 2011” for World Philatelic Exhibition for Department of Posts, Government of India, in the Best Use of Public Relations by Public Sector Entity category.
Hanmer MSL’s executive report ‘21 Years of Economic reforms: The Journey So Far and the Road Ahead’, released on February 20, had warned that the nature of the budget would hinge on the crucial provincial elections to be held in India this year. The report said that the temptation to use the budget as a tool to attract votes would be large and hinted that, in case of adverse results for the ruling coalition in the first round of elections, a populist budget would become a necessity for its survival.
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.
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