I’m sure you have heard of The Bees Awards. It is one of the most prestigious international media marketing awards, and one that we have had recent success in, with our eBay.in campaign last year in the ‘Best Social Customer Relations Management’ category.
Inspiring content can skyrocket sales, change lives or maybe even start a social movement. It is what moves people to take action. Genedigi, a part of MSLGROUP Asia, knew that content would be the differentiation factor for Samsung, who were preparing to launch its new Q series laptop.
Against the backdrop of a saturated market awash with smartphones and tablets, Genedigi crafted content that maintained a playful tone that they knew would resonate with GenY – the intended audience.
Together, Genedigi and Samsung created a series of multi-media story-telling content to showcase the product’s features in a humorous funny way through social media channels such as Sina Weibo and large 100 QQ. Read More>>
When MSL India decided to shift into a new office in Mumbai, MSLGROUP CREATIVE+ National Creative Director T Govindrajan and MSLGROUP CREATIVE+ Executive Creative Director Sachin Karle were asked to create an environment that was more a brand experience than a workspace.
How did they do it? They decided to “locally express MSLGROUP’s global values”. Watch them describe how they created one of the finest offices in the MSLGROUP Asia network.
At HanmerMSL, we strive to provide that delicate balance between work and personal development. By constantly creating fun employee engagement activities, we do our best to maintain that crucial link between career and personal passions. In keeping with this trend, our team kicked up a creative storm with a t-shirt design contest on July 27. An online registration form was created a day before the contest, and within hours, over 50 employees had already registered for our very own, ‘Wear Your Art Challenge’.
What a glorious and satisfying year it has been so far! What makes it even more memorable is the fact that this is just the start.
It is the continued support of our network offices and clients, alike, which has encouraged us to give our creative best. Always.
The warm welcome and the positive feedback that we received during our road shows to various offices in Europe, has indeed been very motivating and appreciative. The faith placed upon us, reassures us that this is going to be one promising journey, filled with amazing opportunities. Read More>>
Some good news from Hanmer MSL and MSLGROUP CREATIVE+ today. The agencies have announced winning a string of integrated communications assignments for ABB, J & K Bank, Gujarat Gas Company Limited (GCCL), FINO and Courtyard by Marriott, Mumbai. You can read the press release here.
Having worked across agencies and across sectors for over 17 years now, I am a great believer in getting back to basics and refining skills at every given opportunity. In the mad rush of daily briefs, it’s very easy to forget why you chose to devote your entire life to one particular pursuit; mine being the love for visual expression – be it through photography, typography or illustration. Read More>>
This is an especially exciting day for me. Today is the coming together of two years of listening and responding to the market, and meeting MSGROUP client’s evolving design needs to help them creatively engage their audiences.
MSLGROUP is a network unbound by channel, and it is within this context that we launch MSLGROUP CREATIVE+ and announce a suite of services designed to respond to the communications dynamic of today, ranging from print collateral to events, video, web development, mobile and social applications.
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.