Archive for the 'Corporate Reputation' Category
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia. Read More>>
“Social Business”, “Enterprise 2.0″ – do these concepts still sound abstract to you? Understand what they mean in just five clicks with Publicis Consultants Net Intelligenz‘s “Le Tour de la Question”.
The Holmes Report described MSLGROUP as having formidable corporate communications and public affairs capabilities
Shanghai, October 16th, 2013: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, was named the ‘Best Corporate Consultancy in the World 2013′ by The Holmes Report, one of the most authoritative commentators in the communications industry. The recognition is a testimony to the consultancy’s strengths in helping its clients establish, protect and expand their business through strategic reputation management and corporate advisory practices.
Paul Holmes, editor of The Holmes Report, said of the award, “MSLGROUP has quietly pulled together one of the most formidable corporate capabilities in the world…providing an impressive range of financial communications and corporate and public affairs counsel.” This highly prestigious acknowledgment comes within weeks after The Holmes Report appointed MSLGROUP as ‘Asia-Pacific Consultancy of the Year.’
Glenn Osaki, Asia President, MSLGROUP, said: “In Asia, more and more of our clients are turning to MSLGROUP for higher value communications advisory. This has given us the opportunities to provide counsel beyond communicating a business strategy but for the shaping of it. To ensure that we stay close to our clients’ business, we have focused on strengthening our Strategic Communications Advisory in Asia, including investing to ensure that we have the strongest talent in public affairs and government relations in China, India and Singapore, as well as establishing our regional Financial Communications practice in Hong Kong in 2012.”
Highlights from MSLGROUP in Asia include multiple high-level and cross-market advisory work across the region for clients including P&G, Coca-Cola, Walmart, Business Software Alliance, and Invest in France Agency. MSLGROUP is playing a large role to provide integrated communications for leading companies in India, including Dell and United Technologies (UTC). The China team regularly advises C-suite executives on all issues related to communications with significant impact on business strategy, including its 15+ year client, IKEA. Since 1997, Genedigi Group in China has been providing strategic public affairs and corporate communications counsel to a large number of Fortune 500 companies and Chinese firms.
On the global scale, examples of MSLGROUP’s world-class advisory includes its strategic corporate counsel for UTC across its diversified aerospace and building systems industries, which has helped UTC to become one of the most admired companies in the world; a 15-market thought leadership and public affairs campaign for the World Gold Council; Kekst’s work on the American Airlines bankruptcy and subsequent merger with US Airways; reputation and issues management for Google in Germany and Italy; and CNC’s work on the Vodafone/KDG takeover and Lufthansa’s sale of BMI to British Airways. Read More>>
AT&T and EDF’s water saving initiative
In an effort to maintain their ‘aquaprint,’ AT &T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers. The companies then packaged their learning into a free Building Water Efficiency toolkit, which can be applied at buildings across the U.S. to reduce water consumption by 28 billion gallons annually.
The toolkit has already helped AT&T identify ways to reduce water consumption by 14% – 40% – resulting in savings of 150 million gallons annually by 2015.
Mumbai, 25 September, 2013 -MSLGROUP in India and Eikona PR Measurement yesterday announced the launch of their co-authored report, ‘Reputation: How it is built and maintained, and the role of PR’.
MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement company, and the largest public relations and social media network in India. Eikona is a division of TAM Media Research, specialising in reputation measurement and regular audits of PR communication. Read More>>
What is Next Generation Banking?
ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking.
With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just “material gains.” ING believes clarity and transparency are the foundations of a financially healthy future. This campaign helps them discover and attract international talent who share this belief.
Source: Aiesec Read More>>
Last month, MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful.
However in the same way that we argue communications must be initiated well-ahead of a deal even being negotiated, albeit in a different mode at that stage, we also discuss outreach during a deal and the fact that post-deal communications are equally crucial. Many business leaders agree that this is the most challenging component of M&A transactions. Li Shufu, Chairman of Geely, has repeatedly said that managing the corporate culture of his organization post acquisition of Volvo has been one of the most challenging issues he has faced during his whole career.
Cost of replacing lost employees
The Center for American Progress estimates that the cost of replacing a ‘normal’ employee (with an annual salary of less than $50,000 – which means more than three quarters of the American population) is 21 percent of their salary. According to a report by PricewaterhouseCoopers, combined turnover-related costs can represent more than 12% of pre-tax income for the average company. Harvard Business Review published a case study on a watch company where the CFO found that the high voluntary turnover rate of 39.3% among assembly line workers during 2006, was costing her company as much as Rmb 718,189. The cost soars even higher as you start to look at the cost of losing someone at the senior and executive levels. For those in the top quartile, PWC indicates turnover costs are equivalent to nearly 40% of earnings.
In addition to the lost productivity during a vacancy, including that of the team and managers who are covering for a vacant position, and then training the new hire, and potentially increased labor costs due to overtime or contractors and recruitment and onboarding costs, there are also knock-on effects in terms of things like the effect on customer satisfaction and loss of institutional knowledge.
There is of course also the anxiety and uncertainty that employees experience as their company is being acquired. When we asked people to rank their concern if their company were the target of an acquisition, on a scale of one to seven (one being highly concerned), more than half of respondents rated their concern between one and three. This will of course negatively influence morale and productivity if not effectively managed.
Furthermore, statistics from our survey of more than 1,600 people in the UK, the US and France, reveal that 84 percent of Americans believe company culture is very important, followed by 69 percent of French respondents and 56 percent of those in Britain. Surprisingly, two-thirds of the interviewed responded that they believe the culture of a company influences their work performance.
For these reasons, business leaders ignore employee communications around M&A transactions at their peril. Management must keep employees informed throughout the acquisition process if they wish to eliminate unnecessary distrust and anxiety from target companies.
Post-acquisition, one can easily argue that given the cost of replacement and the potential damage incurred in the loss of customer base relating to employee turnover, means that nurturing the merged corporate culture should be at the top of the management team agenda.
Building a post-transaction identity
Beside, town hall meetings, regular exchanges from the C-suite and senior management, social initiatives and a useful and interactive Intranet site can all help build a strong and healthy corporate culture which will in turn improve the performance of both employees and the company as a whole. Read More>>
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia. Read More>>
Mumbai, India, 22nd July 2013: MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement consultancy and the largest public relations and social media network in India, today announced a series of recent new business wins during June and July 2013; JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors’ Clinic and The Institute of Neurosciences – Kolkata have all chosen MSLGROUP as their partner for strategic advisory and creative unbound communications and engagement solutions in India.
Programs include brand building, reputation management, corporate social responsibility (CSR) and crisis- and issues management. Read More>>
MSLGROUP extends expertise in counseling Chinese multi-market clients ‘going global’
New Delhi, July 11, 2013 – – MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, has been appointed as Huawei Technologies’ strategic communications partner in India. The appointment is a further expansion and strengthening of MSLGROUP’s international relationship with the multinational networking and telecommunications services giant.
MSLGROUP now provides advisory to Huawei Technologies in five key markets spanning two continents: its home market China, Germany, Brussels, France and India. A global top four strategic communications and engagement consultancy, and the largest in China, India, Europe and Asia overall, MSLGROUP’s market leading footprint and broad capabilities in China, as well as its large international presence, reputation and expertise, has enabled MSLGROUP to play a prominent role as strategic advisor to Chinese companies ‘going global.’ Read More>>