Archive for the 'Brand & Talent' Category
Written by Marine Wallace
Director of Brand & Talent practice at MSLGROUP in the Netherlands
Marine Wallace leads MSLGROUP’s Brand and Talent practice in the Netherlands. She brings more than 13 years of experience in planning and implementing communication projects that enhance company’s reputation internally and externally.
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia. Read More>>
The Holmes Report described MSLGROUP as having formidable corporate communications and public affairs capabilities
Shanghai, October 16th, 2013: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, was named the ‘Best Corporate Consultancy in the World 2013′ by The Holmes Report, one of the most authoritative commentators in the communications industry. The recognition is a testimony to the consultancy’s strengths in helping its clients establish, protect and expand their business through strategic reputation management and corporate advisory practices.
Paul Holmes, editor of The Holmes Report, said of the award, “MSLGROUP has quietly pulled together one of the most formidable corporate capabilities in the world…providing an impressive range of financial communications and corporate and public affairs counsel.” This highly prestigious acknowledgment comes within weeks after The Holmes Report appointed MSLGROUP as ‘Asia-Pacific Consultancy of the Year.’
Glenn Osaki, Asia President, MSLGROUP, said: “In Asia, more and more of our clients are turning to MSLGROUP for higher value communications advisory. This has given us the opportunities to provide counsel beyond communicating a business strategy but for the shaping of it. To ensure that we stay close to our clients’ business, we have focused on strengthening our Strategic Communications Advisory in Asia, including investing to ensure that we have the strongest talent in public affairs and government relations in China, India and Singapore, as well as establishing our regional Financial Communications practice in Hong Kong in 2012.”
Highlights from MSLGROUP in Asia include multiple high-level and cross-market advisory work across the region for clients including P&G, Coca-Cola, Walmart, Business Software Alliance, and Invest in France Agency. MSLGROUP is playing a large role to provide integrated communications for leading companies in India, including Dell and United Technologies (UTC). The China team regularly advises C-suite executives on all issues related to communications with significant impact on business strategy, including its 15+ year client, IKEA. Since 1997, Genedigi Group in China has been providing strategic public affairs and corporate communications counsel to a large number of Fortune 500 companies and Chinese firms.
On the global scale, examples of MSLGROUP’s world-class advisory includes its strategic corporate counsel for UTC across its diversified aerospace and building systems industries, which has helped UTC to become one of the most admired companies in the world; a 15-market thought leadership and public affairs campaign for the World Gold Council; Kekst’s work on the American Airlines bankruptcy and subsequent merger with US Airways; reputation and issues management for Google in Germany and Italy; and CNC’s work on the Vodafone/KDG takeover and Lufthansa’s sale of BMI to British Airways. Read More>>
AT&T and EDF’s water saving initiative
In an effort to maintain their ‘aquaprint,’ AT &T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers. The companies then packaged their learning into a free Building Water Efficiency toolkit, which can be applied at buildings across the U.S. to reduce water consumption by 28 billion gallons annually.
The toolkit has already helped AT&T identify ways to reduce water consumption by 14% – 40% – resulting in savings of 150 million gallons annually by 2015.
What is Next Generation Banking?
ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking.
With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just “material gains.” ING believes clarity and transparency are the foundations of a financially healthy future. This campaign helps them discover and attract international talent who share this belief.
Source: Aiesec Read More>>
A remarkable overnight Leadership Training Program was organized for all employees of 20:20MSL ( Del ) in the month of April’13. This training was named ‘Operation Jungle Storm’ and it was held at a camp on the outskirts of the national capital region, mostly inside a jungle area.
About Operation Jungle Storm :
Learning to perform every assigned day-to-day task like a commando mission and ensuring its ‘mission accomplished’ status, is no longer the standard operating procedure for commandos only. Over the past few years, this style of management has been an integral part of corporate learning as well and most top companies (including most Fortune 100 companies) have recognized the need of blending their leadership training deliveries with the way the best and sharpest brains ‘commandos’ are taught to execute with 100% accuracy and split second decision making. Read More>>
A couple of months has quickly passed since joining MSLGROUP Japan in March, and I am very pleased and surprised to be one of members of the 2 winning teams in Asia for Together Work’s Better III (TWBIII). So here is my story of the thrilling experience.
After working at a Japanese manufacturing company for a year, I moved to MSLGROUP in Japan with a drive to become a professional PR person, and to fulfill my interest in working with many enterprises and media. As a new employee in this business field, I am now attending training sessions and leaning as much as possible about strategic communications. Read More>>
“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing. Read More>>
On the morning of April 7th 2013, a bunch of MSLGROUP Asia’s senior managers convened around the coffee area in a conference room in Singapore, introducing each other and swapping common client stories in anticipation of what I for one, expected to be a rather dry summit on systems and processes. How wrong we were! The four day summit prompted intense discussion and innovative case studies delivered with innovation and passion – reflecting one of our key goals of being an unbound source of creativity and engagement. Read More>>
20:20 MSL today announced two senior leadership appointments for the agency. Chetan Mahajan will take on the role of Managing Director and Amrit Ahuja takes on a dual role as local Client Engagement Director for 20:20 and Regional Director, B2B & Technology for MSLGROUP Asia.
These two new appointments are part of a 3-year growth and development plan that MSLGROUP India has tactically implemented in 2012. With a recent shift towards a more strategic consultancy approach and a rebranding of its biggest network in the country, 20:20 MSL is a key player in MSLGROUP Asia’s goal to provide international-level thought leadership to its partners and clients. Read More>>