Archive for the 'Brand & Talent' Category
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“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing.
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On the morning of April 7th 2013, a bunch of MSLGROUP Asia’s senior managers convened around the coffee area in a conference room in Singapore, introducing each other and swapping common client stories in anticipation of what I for one, expected to be a rather dry summit on systems and processes.
How wrong we were! The four day summit prompted intense discussion and innovative case studies delivered with innovation and passion – reflecting one of our key goals of being an unbound source of creativity and engagement. Read More>>

News Release:
20:20 MSL today announced two senior leadership appointments for the agency. Chetan Mahajan will take on the role of Managing Director and Amrit Ahuja takes on a dual role as local Client Engagement Director for 20:20 and Regional Director, B2B & Technology for MSLGROUP Asia.
These two new appointments are part of a 3-year growth and development plan that MSLGROUP India has tactically implemented in 2012. With a recent shift towards a more strategic consultancy approach and a rebranding of its biggest network in the country, 20:20 MSL is a key player in MSLGROUP Asia’s goal to provide international-level thought leadership to its partners and clients. Read More>>

By Kelx Hui, Account Manager, MSL Hong Kong
It has been a while since I came back from my Engagement Stay at ICL MSL as part of my Asia Mobility Experience. I’m still missing the lovely colleagues, the vibrant office, the delicious food and my time in Taiwan!
Action never stops at ICL MSL. After a hectic week of events, the team would gear up for a whole new set of events the following week. I was totally impressed by the energy of the ICL MSL team, no wonder they are the most popular agency in Taiwan! Read More>>
By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP
“Young people today are a big mystery, we’d like to understand how to communicate with them to attract them to join our companies. We’d like to understand who they are and what drives and motivates them”.
This was the driving point for the Finnish Business Council,when they turned to MSL China and invited us to share our insights on the unique challenges that MNCs face with regards to attracting the next generation of talent in China, a topic which is covered in depth in MSL China’s executive whitepaper, “From Mao to More”.
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By Ashraf Engineer, Head-Content Hanmer MSL
Why is Procter & Gamble moving its beauty and grooming business to Asia? “Because Asia has been the most exciting market so far, and has grown to offer the most opportunities.” pointed out Glenn Osaki, MSGLROUP Asia president, to an auditorium full of students at the Jamnalal Bajaj Institute of Management Studies in Mumbai on August 23.
Around 120 students, some of which willingly stood up throughout the full hour due to a packed auditorium, hung on to Osaki’s words as he detailed why Asia is now “the right place to be”. Read More>>
Published on
September 18, 2012 in
Brand & Talent, India, Insights and Talks.
Tags: Conversations, Economy, India, Insights, Marketing, MSLGroup, Talent, Thought Leaders.

Tanaya Ghosh, MSL Hong Kong:
During my first few weeks with MSL Hong Kong, I’ve already experienced a tremendous amount of growth.
As a student from the University of Southern California interning in Hong Kong for the summer, I’m already halfway done with my internship. The time has flown by because I have been busy with deadlines for multiple clients.
When I first started here at MSL Hong Kong, I was given the task of media pitching for a luxury leather goods company. I had previously done media pitches during an entertainment PR internship, so I thought I knew what to expect. Read More>>

Govindarajan T, Creative Director, CREATIVE+, Mumbai:
At HanmerMSL, we strive to provide that delicate balance between work and personal development. By constantly creating fun employee engagement activities, we do our best to maintain that crucial link between career and personal passions. In keeping with this trend, our team kicked up a creative storm with a t-shirt design contest on July 27. An online registration form was created a day before the contest, and within hours, over 50 employees had already registered for our very own, ‘Wear Your Art Challenge’.
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Published on
August 7, 2012 in
Brand & Talent, Creative+, India and Insights.
Tags: Brand Values, Community, Creative, Events, India, learning & people development, Local Innovation, storytelling.

Sushma Rana, Talent Director, MSLGROUP India:
Last week, I had an opportunity to speak at the Indo-French Chamber of Commerce and Industry (IFCCI), which supports and promotes French companies in India. Hanmer MSL has a long-standing association with IFCCI, with the agency having provided communications support for their ‘Bonjour India’ event in the past.
Starting this year, IFCCI has initiated regular panel meetings in which they invite human resource (HR) experts across industries to share their views, discuss and debate issues. Read More>>
Published on
July 30, 2012 in
Brand & Talent, Corporate Reputation, India and Insights.
Tags: Awards, Brand Values, Events, India, Insights, learning & people development, MSLGroup, storytelling.

I have some very exciting news to share with you all.
It has just been announced that I will take up the post of President of the PR Jury for this year’s Spikes Asia Awards 2012.
As most of you know, Spikes Asia is the region’s own ‘Cannes Lions,’ and is one of the most celebrated and prestigious creativity festivals in the world. I am thrilled to have been asked to take on this role, and look forward to helping define and honour the groundbreaking creativity in the PR industry today. Read More>>
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