Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Taiwan' Category
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia.
You may have recently seen the wonderful news that our Taiwan agency, ICL MSL, was recently awarded PR Agency of the Year by the Advertisers Association in Taiwan. It doesn’t stop there, they were also awarded Best Practice in Creativity for their Reebok EasyTone ‘No Pants Day’ campaign! Want to know what makes this award-winning agency so special? Then check out the videos below…
Last year I shared a lot of news with you about MSLGROUP’s expansion in Asia. I announced the joining of 20:20 MEDIA & 2020Social in India, and also Eastwei MSL in China. Now, MSLGROUP Asia takes a fast start to the ‘Year of the Rabbit,’ with exciting news about a good friend joining our network.
Today, Interactive Communications Ltd (ICL), now named “ICL MSL,” a top Taiwan public relations and social media consultancy, officially joins Publicis Groupe and the MSLGROUP family. I am thrilled that ICL MSL, who has served as our affiliate partner in Taiwan since 2003, has become a fully-fledged member of MSLGROUP.
Founded in 1994, today Eastwei MSL (yes, a new name starting today too) has 120 staff across offices in Beijing, Shanghai, Guangzhou and Chengdu. They were recently selected by The Holmes Report as the 2009 China Consultancy of the Year.
In this AdAge piece, Mark Pritchard, global marketing and brand building officer at P&G, is quoted speaking about how the future of marketing is tied to PR.
“This is PR’s time to shine,” Mr. Pritchard said in his keynote speech. “PR is the key for all marketers looking to build meaningful relationships with consumers. When integrated effectively those relationships turn consumers into customers and customers into brand ambassadors.