Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'South East Asia' Category
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
Recently, I was invited to chair a panel debate at HEC Montreal on ‘Newly Emerged Economies and Traditional Multinationals.’ It was a lively session, which included Mr. Zubin Irani, Senior Managing Director, Commercial Companies, United Technologies India; Mr. Robert Bieler, Vice President of Investment for SNC-Lavalin Capital; Mr. Liping Xie, Senior Managing Director, UTC Aerospace-China; and Dr. Jianwei Zhang, President of Bombardier China.