Archive for the 'Mainland China' Category

By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP

“Young people today are a big mystery, we’d like to understand how to communicate with them to attract them to join our companies. We’d like to understand who they are and what drives and motivates them”.

This was the driving point for the Finnish Business Council,when they turned to MSL China and invited us to share our insights on the unique challenges that MNCs face with regards to attracting the next generation of talent in China, a topic which is covered in depth in MSL China’s executive whitepaper, “From Mao to More”.

Some exciting news from MSL China today. Last night, they were honored at the China International Public Relations Association (CIPRA) Awards, and walked away with a hat-trick of wins including IKEA ‘Live the Dream’ in the Marketing Public Relations (Product) category, Kraft Hope Kitchen in the CSR category and Kraft Foods China Pacific Whole Grain in the Product Launch category. The agency also received a nomination for its Watsons Renren Social Media Campaign in the Online Public Relations category. To read the official press release, click here:

Congratulations to our MSL China colleagues!

Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia

Today is our last post in a series that has shared findings from our recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China. Today, we focus on the Idealist.   Read More>>

Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia

Today, we move on to our third archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China – the Adventurist.

Me and the World

Adventurists never make long-term plans for the future. Instead they prefer to “go with the flow”, and “see what happens”. This group is the most changeable and unpredictable of the four types. Adventurists are much like Careerists due to their focus on learning and personal development, but whereas Careerists have a clear and consistent career focus, Adventurists are willing, or want, to try different professions. Of the four profiles, they are the most confused about their future careers.   Read More>>

Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia

Last week, we launched our most recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China, which provides insights on upcoming graduates in tier one Chinese cities.

One of the most important findings from our graduate interviews that we shared in our last post is that Generation More is not homogeneous. While this group shares many similarities, experiences and influencers, they are also separated by different values and aspirations. We have categorized Generation More into four archetypes: the Careerist, the Hedonist, the Adventurist and the Idealist.   Read More>>

Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia

Today, MSL China launched its most recent executive whitepaper: From Mao to More: Catching up with the next generation of talent in China.

Attracting talent in China is a major challenge for multinational companies today, and we often hear that for many businesses it is the biggest challenge for growth in what is, arguably, one of the most important markets in the world.

So we decided to engage the graduates of tomorrow to understand characteristics, influencers and drivers when it comes to making decisions about their careers.   Read More>>

Stephy Liu, Senior Consultant, MSL China

Today, MSL China launched its latest whitepaper in partnership with renren.com, China’s largest ‘real-name’ social networking site (SNS).

Anyone Could Be Your Brand Ambassador, focuses on the China market, where over 50% of internet users are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building successful and attractive brand pages for a variety of social media platforms. But, what’s the magic formula? Is there actually real value in social media for businesses? Are there hard and fast rules brands must follow? And is there only one approach?   Read More>>

Birgit Söllner, Managing Director, MSLGROUP Germany on  a recent thought leadership workshop on communications in China, held in partnership with Johan Björkstén, chairman of MSL China

Over the past few years, we have observed a fast-rising demand for sustainable, global communication strategies by large German firms. Asia is the target market for many exporters and China, in particular, is the focus. Given that the media and communications landscape in the country is different, we decided to hold a thought-leadership workshop that would bring together stakeholders, experts and companies in Germany to discuss public relations strategies in China and challenges of communication with Chinese public.   Read More>>

By Straus Wang, Senior Associate, MSL China

I had a remarkable and memorable experience during the “MSLGROUP Asia Leadership Development Training” this month, after being nominated by Thomas Liu, my director, to attend the three-day offsite workshop in Beijing, China.

Having been assigned to take on more responsibilities in this highly competitive, talent-driven PR industry, I had been thinking about how to improve my management skills. After some discussions with my supervisor and team leader and taking into consideration  his suggestions, I thought this training would definitely be of value for my career development as well as my daily work.   Read More>>

The news continues to be good on the mergers and acquisitions (M&As) front.

In February, Mergermarket ranked Publicis Groupe’s financial communications consultancies in Asia – operating as part of the MSLGROUP network – 9 in terms of M&A deal volume and 13 in terms of deal value for 2011. This was good news for our financial practice, which is rapidly gaining ground in the world’s fastest growing region.   Read More>>