Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Japan' Category
Written by Nanako Masui at MSLGROUP in Japan
A few weeks have already gone by since we, Yumi Doi and myself from MSLGROUP in Japan, visited MSLGROUP in Paris in September 2013. For those of you who read our first post on the subject, you may know that Together Work’s Better III (TWB-III) is MSLGROUP’s annual internal storytelling competition. The competition gives winning teams, the perfect reward: a trip to any MSLGROUP offices in the world. This is our adventure story — we have been with the company for less than a year and had never been to any other MSLGROUP office.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia.
A couple of months has quickly passed since joining MSLGROUP Japan in March, and I am very pleased and surprised to be one of members of the 2 winning teams in Asia for Together Work’s Better III (TWBIII). So here is my story of the thrilling experience.
After working at a Japanese manufacturing company for a year, I moved to MSLGROUP in Japan with a drive to become a professional PR person, and to fulfill my interest in working with many enterprises and media. As a new employee in this business field, I am now attending training sessions and leaning as much as possible about strategic communications.
Kayo Sato, Senior Account Supervisor & New Business Leader, MSL Japan:
After participating in a pitch presentation in New Jersey, I was scheduled to spend a day at MSL New York. Yes, I was excited and couldn’t wait to see the brand-new office and meet many people… But, it was beyond my expectation. Thanks to my Asia colleagues, Josh Shapiro and Angela Wai, and Rina Holzmacher from New York as well as colleagues from MSL New York, my stay at the office was not only fruitful but also very comfortable. Immediately, I felt at home and very welcome!
The German technology based group SCHOTT AG has awarded MSLGROUP its global Public Relations assignment, its first in history. This is a testament to the strength of the MSLGROUP global network, especially in Asia where SCHOTT has strong business plans.
“MSL convinced us with their strong footprint in Asia and the USA, the quality of their PR concept and their team presence across continents” said Klaus-Bernhard Hofmann, director of public relations and chief press officer for Schott.
Read the full press release here.
In October, when I announced my new role as the Director of Digital and Social Media at MSLGROUP Asia, I mentioned that one of my first tasks will be to recruit senior social media specialists in India, China, Japan and Singapore, to strengthen our existing pool of social media savvy staff.
Since then, Antonio Barimen (@antoniobarimen) has joined us as the social media lead for Singapore and we have started several interesting conversations with senior social media specialists in India, China and Japan.