Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Hong Kong' Category
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia.
The APEC CEO Summit (October 5 – 7, 2013) brings together over 10 heads of state and dozens of ministers with CEOs and senior executives from hundreds of the world’s largest companies. It is bar none the largest private-public sector dialogue of its kind. The APEC forum promotes amongst other agenda items open trade, sustainable growth and inclusive development across the Pacific region and the APEC CEO Summit is its annual centrepiece, rotating from one APEC economy to another, year after year. After a successful event in Vladivostok, Russia last year, the spotlight in 2013 is on Bali, Indonesia. Eric Abelev, Director and Senior Corporate Communications Advisor at MSLGROUP in Hong Kong, is attending the summit as an advisor to MSLGROUP client Walmart and its Asia CEO Mr Scott Price:
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
We at Luminous are really proud to win the Silver “M” Award at this year’s Marketing Magazine’s Agency of the Year Awards 2013. It’s the 3rd year we’ve been in the top two for Hong Kong’s Event Marketing Agency of the Year – winning Gold in 2011 and Silver in 2012.
This award caps of a great year for us and is a tribute to both our team and clients. Our passionate team had a busy year delivering events throughout the region and overseas. Our clients trusted us to conceive and produce a wide range of events from ground-breaking product launches to conferences and key anniversary celebrations. The awards are judged by a panel of senior client marketers so it’s great to receive recognition by the people that matter the most!
MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
Par Uhlin, Managing Director of MSL China, who has added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between the MSL HK financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China, Shanghai led by Linda Du, and Beijing led by James Hawksworth.
Tanaya Ghosh, MSL Hong Kong:
During my first few weeks with MSL Hong Kong, I’ve already experienced a tremendous amount of growth.
As a student from the University of Southern California interning in Hong Kong for the summer, I’m already halfway done with my internship. The time has flown by because I have been busy with deadlines for multiple clients.
When I first started here at MSL Hong Kong, I was given the task of media pitching for a luxury leather goods company. I had previously done media pitches during an entertainment PR internship, so I thought I knew what to expect.
Eric Abelev, Account Director, MSL Hong Kong:
MSLGROUP has developed centres of excellence for its financial communications practice across a number of key global markets including New York, London, Paris, Dubai and Mumbai. In Asia, we gathered our senior-most financial communications practitioners from around the region for the second time in two consecutive years in Asia’s World City – Hong Kong.
Fontaine Chan, Account Coordinator, MSL Hong Kong
Parveez Modak, Sr. Vice President, Hanmer MSL
I was in Hong Kong recently…and we are not talking about a vacation here, but the Publicis Groupe Executive Development Programme – three well spent days on learning how to run a group of companies!