Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Greater China' Category
Shanghai, November 13, 2013 – Connected technology is giving women in Asia and around the world new social, emotional and economic powers, according to findings released today from a joint MSLGROUP and Dot Complicated research study*. The study also shows that the same connected technology is creating key modern challenges for these ‘wired women’.
Titled The Social Wisdom of Wired Women around the World, the study highlights how wired women in Asia, North America, South America and Europe tap the collective intelligence of other women for advice and information and nurture personal relationships in ways that were not possible before. Emotionally, they view themselves as more in control of their lives. Economically, they are empowered by access to a global marketplace and an information-driven shopping experience.
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia.
We have some great news to share with you all.
MSLGROUP in China have notched up five nominations at this year’s IPRA Golden World Awards for Excellence!
With the GWAs, the International Public Relations Association aims to recognise world-class, communications programmes and the competition is fierce to say the least. So we are especially proud of our China colleagues who have been named finalists:
Yesterday, MSL China, part of MSLGROUP Asia, invited clients and industry friends to The Spot Café in Shanghai for a sneak preview of the soon-to-be-launched white paper on WeChat. As we think that we are the first international agency to provide thorough insights and advisory into how brands can leverage the latest Asian social media mega success WeChat to strengthen business, we suspected that there would be a big interest, but we hadn’t anticipated that over 180 people would flock to learnmore – leading to us having to change venues twice and filling the new location to its max.
Can’t see this Slideshare presentation? Click here to view it directly on Slideshare.net
Alpenliebe Kindness Movement
Alpenliebe is the flagship brand of Perfetti Van Melle, a global manufacturer of confectionery. The rich, milky caramel toffee entered the China market 15 years ago, and was the number one confectionary brand in China in terms of volume.
In 2011, Alpenliebe launched a year-long initiative to catalyze a kindness movement and inspire millions of Chinese youth to appreciate, share stories about and engage in everyday acts of kindness.
Importance for Alpenliebe
Great news to share from Hanmer MSL, MSL New York and MSL China.
All three agencies were recognised at IPRA’s Golden World Awards this week, making MSLGROUP one of only three agency networks to walk away with a hat-trick of awards in the global competition.
Hanmer MSL won in the “Consumer PR for an Existing Service” category for its “Bringing Bond Back” campaign for STAR Movies; MSL New York was recognized in the “Launch of a New Product” category for the introduction of P&G’s Scope Dual-Blast mouthwash at the Gilroy Garlic Festival. MSL China was awarded for its “Sweeten China with Small Acts of Kindness” campaign for Perfetti Van Melle Confectionary in the “Reputation and Brand Management Online” category.
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we shared insights on the Careerist archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China. Today, we’ll share our analysis on the Hedonist.
The Hedonist: Me and My Family
To Hedonists, the definition of success is to lead a peaceful life with little to no pressure or competition. Goals do not exclusively apply to career, but also to their personal life and development. Hedonists usually don’t have a clear career plan. This career profile will sacrifice their careers for their family and quit a job if they feel their private lives are suffering.