Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Global' Category
Shanghai, November 13, 2013 – Connected technology is giving women in Asia and around the world new social, emotional and economic powers, according to findings released today from a joint MSLGROUP and Dot Complicated research study*. The study also shows that the same connected technology is creating key modern challenges for these ‘wired women’.
Titled The Social Wisdom of Wired Women around the World, the study highlights how wired women in Asia, North America, South America and Europe tap the collective intelligence of other women for advice and information and nurture personal relationships in ways that were not possible before. Emotionally, they view themselves as more in control of their lives. Economically, they are empowered by access to a global marketplace and an information-driven shopping experience.
The Holmes Report described MSLGROUP as having formidable corporate communications and public affairs capabilities
Shanghai, October 16th, 2013: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, was named the ‘Best Corporate Consultancy in the World 2013′ by The Holmes Report, one of the most authoritative commentators in the communications industry. The recognition is a testimony to the consultancy’s strengths in helping its clients establish, protect and expand their business through strategic reputation management and corporate advisory practices.
Paul Holmes, editor of The Holmes Report, said of the award, “MSLGROUP has quietly pulled together one of the most formidable corporate capabilities in the world…providing an impressive range of financial communications and corporate and public affairs counsel.” This highly prestigious acknowledgment comes within weeks after The Holmes Report appointed MSLGROUP as ‘Asia-Pacific Consultancy of the Year.’
Glenn Osaki, Asia President, MSLGROUP, said: “In Asia, more and more of our clients are turning to MSLGROUP for higher value communications advisory. This has given us the opportunities to provide counsel beyond communicating a business strategy but for the shaping of it. To ensure that we stay close to our clients’ business, we have focused on strengthening our Strategic Communications Advisory in Asia, including investing to ensure that we have the strongest talent in public affairs and government relations in China, India and Singapore, as well as establishing our regional Financial Communications practice in Hong Kong in 2012.”
Highlights from MSLGROUP in Asia include multiple high-level and cross-market advisory work across the region for clients including P&G, Coca-Cola, Walmart, Business Software Alliance, and Invest in France Agency. MSLGROUP is playing a large role to provide integrated communications for leading companies in India, including Dell and United Technologies (UTC). The China team regularly advises C-suite executives on all issues related to communications with significant impact on business strategy, including its 15+ year client, IKEA. Since 1997, Genedigi Group in China has been providing strategic public affairs and corporate communications counsel to a large number of Fortune 500 companies and Chinese firms.
On the global scale, examples of MSLGROUP’s world-class advisory includes its strategic corporate counsel for UTC across its diversified aerospace and building systems industries, which has helped UTC to become one of the most admired companies in the world; a 15-market thought leadership and public affairs campaign for the World Gold Council; Kekst’s work on the American Airlines bankruptcy and subsequent merger with US Airways; reputation and issues management for Google in Germany and Italy; and CNC’s work on the Vodafone/KDG takeover and Lufthansa’s sale of BMI to British Airways.
Written by Nanako Masui at MSLGROUP in Japan
A few weeks have already gone by since we, Yumi Doi and myself from MSLGROUP in Japan, visited MSLGROUP in Paris in September 2013. For those of you who read our first post on the subject, you may know that Together Work’s Better III (TWB-III) is MSLGROUP’s annual internal storytelling competition. The competition gives winning teams, the perfect reward: a trip to any MSLGROUP offices in the world. This is our adventure story — we have been with the company for less than a year and had never been to any other MSLGROUP office.
AT&T and EDF’s water saving initiative
In an effort to maintain their ‘aquaprint,’ AT &T partnered with the Environmental Defence Fund and used data analysis to reduce their water consumption at cooling towers. The companies then packaged their learning into a free Building Water Efficiency toolkit, which can be applied at buildings across the U.S. to reduce water consumption by 28 billion gallons annually.
The toolkit has already helped AT&T identify ways to reduce water consumption by 14% – 40% – resulting in savings of 150 million gallons annually by 2015.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring projects that are re-defining how people earn, raise, manage, exchange and spend money.
- How brands like American Express and Tesco are encouraging people to talk about the brands on social media in return for discounts and freebies.
What is Next Generation Banking?
ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking.
With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just “material gains.” ING believes clarity and transparency are the foundations of a financially healthy future. This campaign helps them discover and attract international talent who share this belief.
The Candidate is video compilation of secretly filmed job interviews at Heineken.
The interviews were designed to get applicants out of their comfort zone and to help the brand find talent that best fits the Heineken spirit. The Candidate highlights Heineken brand culture and has helped the brand engage with the external and internal audiences.
After all, Heineken is well known for its beer and remarkable campaigns, but not much is known about its corporate culture. With The Candidate, Heineken demonstrates that the Heineken brand attitude “Open your world” is also evident within the company.
Last month, MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful.
However in the same way that we argue communications must be initiated well-ahead of a deal even being negotiated, albeit in a different mode at that stage, we also discuss outreach during a deal and the fact that post-deal communications are equally crucial. Many business leaders agree that this is the most challenging component of M&A transactions. Li Shufu, Chairman of Geely, has repeatedly said that managing the corporate culture of his organization post acquisition of Volvo has been one of the most challenging issues he has faced during his whole career.
Cost of replacing lost employees
The Center for American Progress estimates that the cost of replacing a ‘normal’ employee (with an annual salary of less than $50,000 – which means more than three quarters of the American population) is 21 percent of their salary. According to a report by PricewaterhouseCoopers, combined turnover-related costs can represent more than 12% of pre-tax income for the average company. Harvard Business Review published a case study on a watch company where the CFO found that the high voluntary turnover rate of 39.3% among assembly line workers during 2006, was costing her company as much as Rmb 718,189. The cost soars even higher as you start to look at the cost of losing someone at the senior and executive levels. For those in the top quartile, PWC indicates turnover costs are equivalent to nearly 40% of earnings.
In addition to the lost productivity during a vacancy, including that of the team and managers who are covering for a vacant position, and then training the new hire, and potentially increased labor costs due to overtime or contractors and recruitment and onboarding costs, there are also knock-on effects in terms of things like the effect on customer satisfaction and loss of institutional knowledge.
There is of course also the anxiety and uncertainty that employees experience as their company is being acquired. When we asked people to rank their concern if their company were the target of an acquisition, on a scale of one to seven (one being highly concerned), more than half of respondents rated their concern between one and three. This will of course negatively influence morale and productivity if not effectively managed.
Furthermore, statistics from our survey of more than 1,600 people in the UK, the US and France, reveal that 84 percent of Americans believe company culture is very important, followed by 69 percent of French respondents and 56 percent of those in Britain. Surprisingly, two-thirds of the interviewed responded that they believe the culture of a company influences their work performance.
For these reasons, business leaders ignore employee communications around M&A transactions at their peril. Management must keep employees informed throughout the acquisition process if they wish to eliminate unnecessary distrust and anxiety from target companies.
Post-acquisition, one can easily argue that given the cost of replacement and the potential damage incurred in the loss of customer base relating to employee turnover, means that nurturing the merged corporate culture should be at the top of the management team agenda.
Building a post-transaction identity
Beside, town hall meetings, regular exchanges from the C-suite and senior management, social initiatives and a useful and interactive Intranet site can all help build a strong and healthy corporate culture which will in turn improve the performance of both employees and the company as a whole.