Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
Archive for the 'Asia Region' Category
Shanghai, November 13, 2013 – Connected technology is giving women in Asia and around the world new social, emotional and economic powers, according to findings released today from a joint MSLGROUP and Dot Complicated research study*. The study also shows that the same connected technology is creating key modern challenges for these ‘wired women’.
Titled The Social Wisdom of Wired Women around the World, the study highlights how wired women in Asia, North America, South America and Europe tap the collective intelligence of other women for advice and information and nurture personal relationships in ways that were not possible before. Emotionally, they view themselves as more in control of their lives. Economically, they are empowered by access to a global marketplace and an information-driven shopping experience.
Shanghai, November 8, 2013 – MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Europe, Greater China, India and Asia overall, today announced a series of strategic new hires in Asia.
The APEC CEO Summit (October 5 – 7, 2013) brings together over 10 heads of state and dozens of ministers with CEOs and senior executives from hundreds of the world’s largest companies. It is bar none the largest private-public sector dialogue of its kind. The APEC forum promotes amongst other agenda items open trade, sustainable growth and inclusive development across the Pacific region and the APEC CEO Summit is its annual centrepiece, rotating from one APEC economy to another, year after year. After a successful event in Vladivostok, Russia last year, the spotlight in 2013 is on Bali, Indonesia. Eric Abelev, Director and Senior Corporate Communications Advisor at MSLGROUP in Hong Kong, is attending the summit as an advisor to MSLGROUP client Walmart and its Asia CEO Mr Scott Price:
Shanghai, 19 September 2013 – MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy took home their ‘Asia-Pacific Consultancy of the Year’ award by The Holmes Report last night at the Asia-Pacific SABRE awards ceremony. Genedigi Group, a part of MSLGROUP, also picked up a SABRE award, winning GOLD in the Marketing for Consumer (Existing Product) category for Beijing Hyundai – Little Savings Go A Long Way.
The SABRE Awards and The Holmes Report Asia-Pacific Consultancy of the Year, celebrated together, shine a spotlight on best-in-class communication campaigns and agencies across the region. MSLGROUP’s success follows a year of unprecedented award wins for the agency in Asia, including:
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring projects that are re-defining how people earn, raise, manage, exchange and spend money.
- How brands like American Express and Tesco are encouraging people to talk about the brands on social media in return for discounts and freebies.
Full roster of new business wins with local and international brands further strengthen regional presence
Shanghai, August 1, 2013: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia, India and Greater China, today announced a series of new business wins across the region. Teams from MSLGROUP in China, India, Japan, Taiwan, Hong Kong and Singapore collectively won a string of new business pitches over the past two quarters, demonstrating its creative and strategic leadership in Asia. Among the many new assignments were 360-degree marketing solutions for multiple Beiersdorf brands, Marriott and Disney, while Huawei, Electrolux, Brother and Johnson Controls chose to expand their cooperation with MSLGROUP to additional markets in Asia.
MSLGROUP in ‘Pole Position’; plans to further strengthen its leadership position in Asia
Singapore, 15 July 2013 - MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy was awarded ‘Asia-Pacific Consultancy of the Year’ by The Holmes Report. This highly prestigious recognition comes a few weeks after MSLGROUP, for the second straight year, was awarded Agency Network of the Year by Campaign Asia-Pacific 2013 PR Week Awards on June 28.
MSLGROUP extends expertise in counseling Chinese multi-market clients ‘going global’
New Delhi, July 11, 2013 – – MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, has been appointed as Huawei Technologies’ strategic communications partner in India. The appointment is a further expansion and strengthening of MSLGROUP’s international relationship with the multinational networking and telecommunications services giant.
MSLGROUP now provides advisory to Huawei Technologies in five key markets spanning two continents: its home market China, Germany, Brussels, France and India. A global top four strategic communications and engagement consultancy, and the largest in China, India, Europe and Asia overall, MSLGROUP’s market leading footprint and broad capabilities in China, as well as its large international presence, reputation and expertise, has enabled MSLGROUP to play a prominent role as strategic advisor to Chinese companies ‘going global.’