Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide.
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Shanghai, November 13, 2013 – Connected technology is giving women in Asia and around the world new social, emotional and economic powers, according to findings released today from a joint MSLGROUP and Dot Complicated research study*. The study also shows that the same connected technology is creating key modern challenges for these ‘wired women’.
Titled The Social Wisdom of Wired Women around the World, the study highlights how wired women in Asia, North America, South America and Europe tap the collective intelligence of other women for advice and information and nurture personal relationships in ways that were not possible before. Emotionally, they view themselves as more in control of their lives. Economically, they are empowered by access to a global marketplace and an information-driven shopping experience.
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.
What is Kickstarter?
Kickstarter is the largest US crowdfunding platform, empowering artists and engineers to raise funds from ‘crowds’ of individuals. Since 2009, Kickstarter has helped raise more than $250 million for more than 24,000 projects.
”A place where artists and engineers can connect with the people in direct peer-to-peer relationships who aren’t just buying entertainment, they’re helping make dreams a reality.”
Getting Your Project Funded
Anyone who is above 18, a citizen of the U.S. and qualifies for Amazon Payments can start a project.