In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags.
Source: abcnews.go.com
Blogger Adi Robertson highlights the significance:
If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? 
Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights.
Social live experiences blend technology, community and location to create immersive experiences that blur the boundaries between online and offline.
Source: pochacco20 on Flickr
The rise of social live experiences can be attributed to three broad trends. First, people are constantly live-streaming their experiences by posting updates, photos, videos and check-ins through location-aware smart phones and tablets, creating a dynamic stream of location-based content. Second, social networks are integrating online and offline experiences through features like single-click check-in and location-tagged content sharing on multiple networks (for instance: Instagram toFlickr, Facebook, Twitter, Tumblr and Foursquare). Third, social networks are opening up their APIs, including social graph and location data, so that others can build applications that connect people around locations.
“Anything amazed you since you’ve been here?”
“I guess it’s how fast I got used to this place” I answered without hesitation.
New York is such an amazing place, its easy to embrace one’s cultural differences and just feel at home in this city, all doubts of being an outside visitor are taken away. Although the city is well-known for this already, I’m still impressed while I see it happen before my eyes. Thinking back on the 2 weeks I’ve spent in New York, I guess it’s more because of the people I met that enhanced this feeling, all were so kind & cheerful in personality and so generous in sharing.
We have been celebrating in Asia since MSLGROUP was awarded a SABRE Award for PR Service of the Year in North America for PurPle. To learn more about this prestigious recognition and what it means to MSLGROUP Asia, we visited the Shanghai office and fired a couple of short questions to some team members – starting off with Liki Qin, Senior Associate, MSL China.
Hi Liki! What do you know about PurPle?
PurPle means taking communication to the next level. It’s about putting people at the center of the strategic communications process, and helping unlock a company’s purpose. This, partnered with engaging communication, helps people engage more with brands.
By Alice Hu, Manager, Social Hive, MSLGROUP
“Any fool can know. The point is to understand.” ― Albert Einstein
At this year’s Dachis Group’s Social Business Summit in Shanghai, data was by far the most talked about. Speakers spoke about using it to tap into the power of online advocates to shift through social chatter and discover business intelligence.
Donna Li of Renren, spoke about the company’s consolidation of data to aggregate information into meaningful ways to provide insights into the Renren community. Renren pulls data from user behavior, interest tags, semantic behavior and user profiles among others, to provide a holistic look at a user profile and demographic within their community.
MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
Par Uhlin, Managing Director of MSL China, who has added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between the MSL HK financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China, Shanghai led by Linda Du, and Beijing led by James Hawksworth.
On the morning of April 7th 2013, a bunch of MSLGROUP Asia’s senior managers convened around the coffee area in a conference room in Singapore, introducing each other and swapping common client stories in anticipation of what I for one, expected to be a rather dry summit on systems and processes. 
How wrong we were! The four day summit prompted intense discussion and innovative case studies delivered with innovation and passion – reflecting one of our key goals of being an unbound source of creativity and engagement.
Yesterday, MSL China, part of MSLGROUP Asia, invited clients and industry friends to The Spot Café in Shanghai for a sneak preview of the soon-to-be-launched white paper on WeChat. As we think that we are the first international agency to provide thorough insights and advisory into how brands can leverage the latest Asian social media mega success 
WeChat to strengthen business, we suspected that there would be a big interest, but we hadn’t anticipated that over 180 people would flock to learnmore – leading to us having to change venues twice and filling the new location to its max.
By Nisha Idicula, Account Associate MSL India
The run-up to MSLGROUP India’s Cricket Tournament in Mumbai started days in advance with the teams coining innovative names for themselves and strategising for the game. As the D-day drew closer, the excitement was palpable with competitive teams such as Honey Bunnies, Veer Spartans, Mumbai Dakoos , MSL Avengers, Balle Balle, MSL Bonds X1, Khiladiyon ka Khiladi – K3 and Red Stallions gearing up for the battle royale.
