As the leading PR- and communications network in Asia, all MSLGROUP employees are encouraged to continuously develop our skills, knowledge and capabilities – and to explore new insights that will allow us to become trusted advisors to all our clients.
In the past year, Myanmar has been the center of international attention. As the newest emerging market to open itself up for foreign investments, it is a region of interest for several of our clients, including P&G. Read More>>
If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
Par Uhlin, Managing Director of MSL China, who has added Hong Kong to his portfolio of markets, has already started to strengthen business relationships between the MSL HK financial communications department (led by Antoine Denry) and the two other financial communications practices in Mainland China, Shanghai led by Linda Du, and Beijing led by James Hawksworth. Read More>>
Yesterday, MSL China, part of MSLGROUP Asia, invited clients and industry friends to The Spot Café in Shanghai for a sneak preview of the soon-to-be-launched white paper on WeChat. As we think that we are the first international agency to provide thorough insights and advisory into how brands can leverage the latest Asian social media mega success WeChat to strengthen business, we suspected that there would be a big interest, but we hadn’t anticipated that over 180 people would flock to learnmore – leading to us having to change venues twice and filling the new location to its max. Read More>>
20:20 MSL today announced two senior leadership appointments for the agency. Chetan Mahajan will take on the role of Managing Director and Amrit Ahuja takes on a dual role as local Client Engagement Director for 20:20 and Regional Director, B2B & Technology for MSLGROUP Asia.
These two new appointments are part of a 3-year growth and development plan that MSLGROUP India has tactically implemented in 2012. With a recent shift towards a more strategic consultancy approach and a rebranding of its biggest network in the country, 20:20 MSL is a key player in MSLGROUP Asia’s goal to provide international-level thought leadership to its partners and clients. Read More>>
Exactly a year ago, MSLGROUP India released its ‘Public Relations Industry in India: Challenges, Opportunities and 2012 Outlook’ report highlighting issues such as the talent crunch in the industry, and the gap between the perception of the industry’s size and the reality. Today, in a tough economic environment, it’s time to understand the industry’s state of mind.
We are delighted to announce the launch of Social Hive Index, MSLGROUP‘s proprietary software and approach for benchmarking social engagement, in context, with customization.
Social Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with 150+ dedicated experts, and deep capabilities across Plan, Build and Engage. It is our second proprietary product after People’s Lab, our proprietary software and approach for crowdsourcing insights and innovation. Read More>>
The July 2, 2009, Delhi High Court ruling decriminalizing homosexuality had a two-fold impact. One was the visible unfettering from archaic laws that left the Indian Lesbian, Gay, Bisexual and Transgender (LGBT) community open to state harassment and its acceptance as an entity with legal rights. The other was a quiet – dare I use the word – revolution, a setting of the stage for businesses that catered to this community, or the ‘Pink Economy’. Read More>>
Here’s the latest on our Thought Leaders Series: Glenn Osaki, President, MSLGROUP Asia, shares his insights into the fast-paced Asia market. He speaks about the growing influence of social media in the region and how our ability to combine social media with traditional media relations allows us to drive larger integrated communications projects.
Bye bye, Red Town, hello SOHO! After months of anxiously waiting and expecting, our MSL China Shanghai team finally moved to our new SOHO home last week! The beautiful, spacious and bright office is located on the 19F of SOHO building. To celebrate this exciting new development, the entire office had an after-work party. We started off with our favorite party tunes (Gangnam Style, anyone?) to set the mood, and everyone had a grand time with snacks on the tables and drinks on hand.
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.