Archive for the 'Insights' Category
In the next few months, India will undertake what is perhaps the largest democratic exercise in the world – its next general election.
Every election has a profound economic and social impact. Elections 2014 will be no different for India. On its result will depend the bold economic reforms and ambitious development programmes India needs. Read More>>
Paris and Shanghai, November 20, 2013: MSLGROUP’s French agency Publicis Consultants – Net Intelligenz (PCNI) has released a guide detailing best practices by brands today on Vine – a mobile service that lets you capture and share short (six second) videos. Rapidly adopted by businesses, the media, politicians, and NGOs since its launch earlier this year, Vine’s six second time constraint inspires creativity and a concise message. MSLGROUP’s guide looks at how different groups are using the platform today, highlights inspiring examples across the corporate and not-for-profit worlds, and reviews how to integrate Vine into broader digital strategies. The agency has also produced its own Vine to promote the guide. Read More>>
The Third Plenary Session of the 18th Central Committee reveal a government more confident in pushing forward a comprehensive development model covering economic, social, and political reforms. Major steps forward for China. MSLGROUP China’s public affairs teams in Beijing and Shanghai have summarized the key messages from the meeting and the extent to which public concerns have been addressed in the attached executive briefing.
Shanghai, November 13, 2013 – Connected technology is giving women in Asia and around the world new social, emotional and economic powers, according to findings released today from a joint MSLGROUP and Dot Complicated research study*. The study also shows that the same connected technology is creating key modern challenges for these ‘wired women’.
Titled The Social Wisdom of Wired Women around the World, the study highlights how wired women in Asia, North America, South America and Europe tap the collective intelligence of other women for advice and information and nurture personal relationships in ways that were not possible before. Emotionally, they view themselves as more in control of their lives. Economically, they are empowered by access to a global marketplace and an information-driven shopping experience. Read More>>
China to enter new wave of reforms at upcoming Third Plenary Session of the 18th Congress. This weekend, the Communist Party of China’s Central Committee will review a wide range of proposals that will have critical implications for China’s development in the next decade. MSLGROUP China’s public affairs teams put together a preview that highlights the key areas for reform and what will define this year’s agenda. They will be monitoring the sessions closely and provide a more detailed analysis of the outcomes at the meeting’s closure.
“Social Business”, “Enterprise 2.0″ – do these concepts still sound abstract to you? Understand what they mean in just five clicks with Publicis Consultants Net Intelligenz‘s “Le Tour de la Question”.
The new Free Trade Zone (FTZ) which was officially opened on September 29 has been hailed by commentators as a “milestone” and a “harbinger of new market reforms” in China. The FTZ is still a work in progress, and although it is not yet clear what the specific policies for companies may be, it does indeed seem to have strong support from both central and local authorities. For these reasons, and given the possible business opportunities as well as the overall ramifications for the Chinese business environment, we feel that Multinational Corporations (MNCs) in China should pay close attention. MSLGROUP Public Affairs colleagues meet regularly with senior officials in both Shanghai and Beijing. We have decided to include the FTZ in our ongoing discussion topics with officials, as well as distributing a specific update to our clients on a regular basis to provide our insider’s perspective on the latest developments of the FTZ.
India’s economy is charting rough waters, with virtually every sector facing growth concerns. The ubiquitous red tape and often confusing policies have made matters worse.
The mining sector is among the worst hit, with seemingly-unending bad news impacting it deeply. Despite large reserves of iron ore and coal, India’s imports of these precious raw materials have been increasing. Recently, ArcelorMittal scrapped its plan to set up a steel plant in Odisha, the largest foreign direct investment project for India, citing among others an inability to get iron ore linkages.
India’s mining sector, it is evident, faces serious challenges.
The cover story of MSLGROUP in India’s Public Affairs Round-up, or PAR, explores what lies in store for mining as India enters a crucial election year.
The other important debate in business circles centres around the new Companies’ Act that mandates corporate social responsibility (CSR) on companies of a certain size. Amrita Choudhary, deputy head of content at MSLGROUP in India, argues that the law will alter India Inc’s social approach and prove to be a big opportunity for CSR consultancies.
Hope you find this edition of PAR useful.
Mumbai, 25 September, 2013 -MSLGROUP in India and Eikona PR Measurement yesterday announced the launch of their co-authored report, ‘Reputation: How it is built and maintained, and the role of PR’.
MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement company, and the largest public relations and social media network in India. Eikona is a division of TAM Media Research, specialising in reputation measurement and regular audits of PR communication. Read More>>
How social and mobile technologies are changing the way people earn, manage and spend money
What is the Future of Money?
Social and mobile networks, and the rich data streams that emerge out of them, are fundamentally changing the way people 1) create, store and access value 2) accumulate, measure and exchange currencies and 3) earn, manage and spend money.