If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
The PurPle Index ranks companies on how well they have engaged people around their purpose and initiatives online. Here, we look at four opportunity areas -environment, education, health and human potential. Find out how the Fortune Global 100 companies fare and connect with us to help your brand define its purpose. Visit purple.mslgroup.com
We are delighted to announce the launch of Social Hive Index, MSLGROUP‘s proprietary software and approach for benchmarking social engagement, in context, with customization.
Social Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with 150+ dedicated experts, and deep capabilities across Plan, Build and Engage. It is our second proprietary product after People’s Lab, our proprietary software and approach for crowdsourcing insights and innovation. Read More>>
The Beauty Inside is a six episode web series in which the audience plays the lead role of Alex – a shape shifter who wakes up in a new body everyday and documents his identities in a Toshiba Ultrabook.
People were cast alongside Hollywood stars and TV actors Topher Grace (That 70’s Show), Mary Elizabeth Winstead (Final Destination 3) and Matthew Gray Gubler (Criminal Minds), and directed by Sundance acclaimed director Drake Doremus.
By Charlotta Lagerdahl Gandolfo,Director, MSL China and Asia Director Brand & Talent, MSLGROUP
The sun is setting over Shanghai. Day 1 at our new SOHO office is coming to a close, and our team is still reveling in the spectacular view of the Shanghai Central Business District , with its vibrant lights on this city’s skyscrapers.
We are at very core of Shanghai, China’s thriving hub for the global development of finance, fashion, art, music and technology.
As part of its promotions for the newest James Bond movie Skyfall, Coke Zero challenged unsuspecting passengers at a train station in Belgium to unlock the 007 in them and complete a mission in 70 seconds.
The mission began at a Coke vending machine and directed participants to race to Platform 6 to win free tickets to the launch of Skyfall. Participants evaded obstacles such as an old lady with dogs, a spilled cart of oranges and an attractive ex-girlfriend. Upon reaching the second vending machine at Platform 6, participants had to sing the James Bond anthem to successfully complete the mission. Read More>>
The People’s Insights Quarterly Magazine pulls together the best insights from our Insights Network, in which 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on citizenship, crowdsourcing and storytelling on a private network created on our proprietary People’s Lab crowdsourcing platform. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. Read More>>
What makes new beginnings so exciting? For me, it’s the chance to be something you’ve never been before.
This is the thought that flashed through my mind as MSLGROUP Asia President Glenn Osaki lit the ceremonial lamp, inaugurating the network’s new headquarters in Lower Parel, the erstwhile mill district that is itself becoming what nobody imagined it would – Mumbai’s very own Fleet Street. Read More>>
Can’t see this Slideshare presentation? Click here to view it directly on Slideshare.net
What is SuperBetter?
SuperBetter is a super-hero themed online game that helps people improve their resilience, meet their health goals, recover from illness or injury, and have fun along the way.
Jane McGonigal, a renowned game designer, came up with the concept while battling a concussion. She had been researching recovery strategies, and was struck by how similar they were to playing multi-player games: Read More>>
Can’t see this Slideshare presentation? Click here to view it directly on Slideshare.net
Alpenliebe Kindness Movement
Alpenliebe is the flagship brand of Perfetti Van Melle, a global manufacturer of confectionery. The rich, milky caramel toffee entered the China market 15 years ago, and was the number one confectionary brand in China in terms of volume.
In 2011, Alpenliebe launched a year-long initiative to catalyze a kindness movement and inspire millions of Chinese youth to appreciate, share stories about and engage in everyday acts of kindness.
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.
Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
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