A remarkable overnight Leadership Training Program was organized for all employees of 20:20MSL ( Del ) in the month of April’13. This training was named ‘Operation Jungle Storm’ and it was held at a camp on the outskirts of the national capital region, mostly inside a jungle area.
With the GWAs, the International Public Relations Association aims to recognise world-class, communications programmes and the competition is fierce to say the least. So we are especially proud of our China colleagues who have been named finalists: Read More>>
I’m sure you have heard of The Bees Awards. It is one of the most prestigious international media marketing awards, and one that we have had recent success in, with our eBay.in campaign last year in the ‘Best Social Customer Relations Management’ category.
So when I was approached to be part of the jury for this year’s Bees, I was more than happy to jump on board. Representing MSLGROUP was a privilege, and the opportunity to review the best social media marketing campaigns promised to be awe-inspiring. I was not wrong. With participation from more than 25 countries across all continents, the competition was exceptionally high and in many cases, it was difficult to decide which entry deserved top honours. Read More>>
PurPle (Purpose + People) is MSLGROUP’s global offering for helping business leaders drive positive change by catalyzing collaborative social innovation and grassroots change movements. Grounded in the new triple bottom line – purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process and helps unlock purpose for companies, to maximize participation and performance.
From Green to Blue to PurPle
Over the first decade of the 21st century, what it means to be a good corporate citizen has changed dramatically. The intersection of four seismic shifts – end of trust, power to people, quest for meaning and rise of shared value – has made it imperative for organizations to integrate purpose, participation and performance. Read More>>
The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.
Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine. Read More>>
Inspiring content can skyrocket sales, change lives or maybe even start a social movement. It is what moves people to take action. Genedigi, a part of MSLGROUP Asia, knew that content would be the differentiation factor for Samsung, who were preparing to launch its new Q series laptop.
Against the backdrop of a saturated market awash with smartphones and tablets, Genedigi crafted content that maintained a playful tone that they knew would resonate with GenY – the intended audience.
Together, Genedigi and Samsung created a series of multi-media story-telling content to showcase the product’s features in a humorous funny way through social media channels such as Sina Weibo and large 100 QQ. Read More>>
We at Luminous are really proud to win the Silver “M” Award at this year’s Marketing Magazine’s Agency of the Year Awards 2013. It’s the 3rd year we’ve been in the top two for Hong Kong’s Event Marketing Agency of the Year – winning Gold in 2011 and Silver in 2012.
This award caps of a great year for us and is a tribute to both our team and clients. Our passionate team had a busy year delivering events throughout the region and overseas. Our clients trusted us to conceive and produce a wide range of events from ground-breaking product launches to conferences and key anniversary celebrations. The awards are judged by a panel of senior client marketers so it’s great to receive recognition by the people that matter the most! Read More>>
If there is one word that would describe our two-year-plus journey that has led to MSLGROUP Social Hive India, it would be “FUN”. How could it be anything else! Dangerous, perhaps? Enthusiasm and a team that contributes at every level, in every possible way, has led us through pitches, execution and world-class campaigns.
Of course, every one of us has a point of view on pretty much everything; which has led to strong disagreements, animated fights and the sort of posturing and aggression you only see amongst professional wrestlers in colorful tights. Read More>>
The PurPle Index ranks companies on how well they have engaged people around their purpose and initiatives online. Here, we look at four opportunity areas -environment, education, health and human potential. Find out how the Fortune Global 100 companies fare and connect with us to help your brand define its purpose. Visit purple.mslgroup.com
We are delighted to announce the launch of Social Hive Index, MSLGROUP‘s proprietary software and approach for benchmarking social engagement, in context, with customization.
Social Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with 150+ dedicated experts, and deep capabilities across Plan, Build and Engage. It is our second proprietary product after People’s Lab, our proprietary software and approach for crowdsourcing insights and innovation. Read More>>
MSLGROUP is a leading, full service strategic communications- and engagement consultancy. MSLGROUP's Asia teams have counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region for over 25 years. MSLGROUP has 35 owned offices and over 1,600 professionals on the ground in Asia. In addition to this, MSLGROUP also has a strong regional networks of partners, covering all markets in Asia. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year two years straight in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.