Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial accounts at 16,000 North American financial institutions.
“Mint allows users to track multiple financial accounts, including bank and credit card accounts, in one place. To do so, users register at Mint and enter account information and passwords, so the program can obtain the information electronically and aggregate it. (Mint.com was acquired by the financial software company Intuit in 2009.)” Read More>>
Paris, June 13, 2013– MSLGROUP is pleased to join with Changing MO LLC to co-sponsor a forum session at the Cannes Lions International Festival of Creativity that Renee Wilson, North America President of MSLGROUP will lead on stage. The Forum session will be based on the new book by MaryLee Sachs, What the New Breed of CMOs Know That You Don’t. MaryLee was the President and CEO/US and former worldwide Head of Consumer Marketing at a major WPP firm where she spent her most recent years focused on the CMO community. Read More>>
I’m sure you have heard of The Bees Awards. It is one of the most prestigious international media marketing awards, and one that we have had recent success in, with our eBay.in campaign last year in the ‘Best Social Customer Relations Management’ category.
So when I was approached to be part of the jury for this year’s Bees, I was more than happy to jump on board. Representing MSLGROUP was a privilege, and the opportunity to review the best social media marketing campaigns promised to be awe-inspiring. I was not wrong. With participation from more than 25 countries across all continents, the competition was exceptionally high and in many cases, it was difficult to decide which entry deserved top honours. Read More>>
PurPle (Purpose + People) is MSLGROUP’s global offering for helping business leaders drive positive change by catalyzing collaborative social innovation and grassroots change movements. Grounded in the new triple bottom line – purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process and helps unlock purpose for companies, to maximize participation and performance.
From Green to Blue to PurPle
Over the first decade of the 21st century, what it means to be a good corporate citizen has changed dramatically. The intersection of four seismic shifts – end of trust, power to people, quest for meaning and rise of shared value – has made it imperative for organizations to integrate purpose, participation and performance. Read More>>
The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform — in which 100+ planners within MSLGROUP share and discuss thought-provoking research and inspiring projects in the areas of social data, crowdsourcing, storytelling and citizenship.
Every week, we pick one project from the MSLGROUP Insights Network and curate conversations around it — on the network itself but also on the social web — into a weekly insights report. Every quarter, we present the thirteen insights reports to you, along with original research from our global network, as an online magazine. Read More>>
Inspiring content can skyrocket sales, change lives or maybe even start a social movement. It is what moves people to take action. Genedigi, a part of MSLGROUP Asia, knew that content would be the differentiation factor for Samsung, who were preparing to launch its new Q series laptop.
Against the backdrop of a saturated market awash with smartphones and tablets, Genedigi crafted content that maintained a playful tone that they knew would resonate with GenY – the intended audience.
Together, Genedigi and Samsung created a series of multi-media story-telling content to showcase the product’s features in a humorous funny way through social media channels such as Sina Weibo and large 100 QQ. Read More>>
In May, Publicis Groupe released a deeply insightful survey, ‘Europe 2013: A Continent Adrift’, on the impact of the economic crisis on European mindsets and spending habits. While the plummeting confidence in national institutions and the lack of hope for the future were strikingly expressed, what interested me most was the effect on consumer habits. Read More>>
We at Luminous are really proud to win the Silver “M” Award at this year’s Marketing Magazine’s Agency of the Year Awards 2013. It’s the 3rd year we’ve been in the top two for Hong Kong’s Event Marketing Agency of the Year – winning Gold in 2011 and Silver in 2012.
This award caps of a great year for us and is a tribute to both our team and clients. Our passionate team had a busy year delivering events throughout the region and overseas. Our clients trusted us to conceive and produce a wide range of events from ground-breaking product launches to conferences and key anniversary celebrations. The awards are judged by a panel of senior client marketers so it’s great to receive recognition by the people that matter the most! Read More>>
Shanghai, China May 31, 2013:MSLGROUP, the flagship strategic communications and engagement consultancy of Publicis Groupe, and the largest PR and social media network in Asia, today announced the appointments of Charlotta Lagerdahl-Gandolfo as Regional Business Director and Benjamin Tan as Regional Director, Client Engagement & Development. Both based in Shanghai, Lagerdahl-Gandolfo and Tan will serve as strategic advisors to MSLGROUP’s most senior consultants and key regional clients. They will also partner with MSLGROUP Asia President Glenn Osaki on business innovation and regional leadership.
As the leading PR- and communications network in Asia, all MSLGROUP employees are encouraged to continuously develop our skills, knowledge and capabilities – and to explore new insights that will allow us to become trusted advisors to all our clients.
In the past year, Myanmar has been the center of international attention. As the newest emerging market to open itself up for foreign investments, it is a region of interest for several of our clients, including P&G. Read More>>
MSLGROUP is a leading strategic communications firm in Asia offering public relations, digital and social media and a range of communications services tailored for multiple industries. Our Asia team includes 38 offices and 1675 people, plus a strong network of partners in additional Asia markets.