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We have come to the last post in our ‘Conversations With India’s Youth’ series, and this week, our 20:20 MSL colleagues explore the value of the celebrity brand ambassador. Do they still influence audiences or is the Indian consumer, today, more engaged by authentic storytelling? This is what Kary, Tanay, Aashima and Deepti of 20:20 MSL think…
An Economic survey 2011-12 suggests that India will be one of the youngest nations by 2020. This means a productive and a ‚Äėconsuming‚Äô nation and has implications for the brands marketing to this generation ‚Äď they need a youthful kick! A Google search on creative communications campaigns throws up a gamut of links related to many Indian brands and it is interesting to explore the ‚Äėconnect‚Äô that brands seek to achieve with Indian youth. Read More>>
Blogathon India, a new network for Indian bloggers, concluded their first meet up at the ‚ÄėDell Blogathon‚Äô 2012 at The Second Sin, Delhi last week. The theme of the meet up was aligned to the aim of the network itself – celebrating the power of blogging together. ¬†The event was organized by myself and the two co-founders of Blogathon India, Akshita Jain and Ankul Barar.
Last week we looked at the young Indian woman as the ‚Äúnice consumer‚ÄĚ redefining consumption in India. Today we look at how along with different types of consumers, the media boom in India has also created different media forms¬† – alternate media ‚Äď and how media consumption and content creation happen in varying forms in India. As the fastest growing media market in the world, there is an explosion of platforms, overdose of information and multiple, fragmented production and distribution centres that the youth are exposed to. Read More>>
Once upon a time, India existed in popular imagination as a patriarchal country steeped in tradition, in which Indian women were perceived as demure. For earlier generations, including Indians in their 50s or 60s, imagining an alternate reality, for Indian women was impossible.
Today, the young urban Indian woman has come out of her shell and there seems to be no looking back. From a ‚Äėhome maker‚Äô she aspires to be a ‚Äėbreadwinner‚Äô. As more women enter the workforce, take home fatter pay packets and become independent, an increasing number are investing in flats, cars, two-wheelers and finance. Read More>>
In our last post, we discussed how brands need to have a more integrated approach in reaching out to the youth of India. Today let‚Äôs understand how the Indian youth takes to the gamut of communication technologies and devices available, especially the ubiquitous mobile phone!
In our day to day lives, we realize the power of technology – we no longer have to line up to pay our electricity bills or deposit money in a bank account. While there are a section of people in India who continue to undertake such tasks in this fashion, ¬†when we talk about India‚Äôs affluent youth on the whole, things have changed and have been consistently improving every day thanks to ‚Äėtechnology on the go‚Äô. Read More>>
In our previous blog, we talked about the lives and attitude of the Indian youth stressing the importance they attach to internet access and social media. However, to look at social media as the only medium by which to connect with this generation would only serve a discerning view of their preferences.
‚ÄúSpoilt for choice‚ÄĚ is an understatement for Indian youth in an environment where mobility rules media consumption. The real social experience that the older generation so loved has now moved to the virtual world. Read More>>
Last week, we promised you a story‚Ä¶of India‚Äôs youth. We looked at their teeming numbers, how they are the new consumers, the new spenders, the new decision makers and the driving force behind a resurgent India. Today, we take a peek into their lives and attitudes.
A journey through India is not possible without encountering a young bunch of people passionately debating technologies, sports and even political issues. With easy access to information thanks to the internet and the media boom, awareness levels of Indian youth are accelerating at an unmatched pace. To add icing to the cake, spending capacities of young India are also at an all-time high. For instance, a research survey conducted by Hindustan Times shows that 40% of youth from cities like Mumbai, Delhi, Bangalore and Chennai spend up to Rs 4,000¬† (approx 76 USD) a month on buying branded clothes, while 35% spent Rs 5, 000 (approx 95 USD) on the same. This is a direct result of the economic liberalization process initiated in 1991 which resulted in the growth of newer industries like IT/ITeS and also media and communications. Read More>>
I was recently quoted in a Times of India story on a Facebook report that showed Indian netizens prefer to share and discuss political events rather than entertainment reports. This is no surprise given the past 12 months. 2011 has been a year of revolutions. What started in Tunisia in January, spread throughout the world. We’ve seen the Arab spring this year. We seen the birth of the Occupy movement. And we’ve seen the #Anna protests in India. And almost everywhere the media has been quick to give credit to social media sites like Facebook. Read More>>
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