MSLGROUP recently held its 3rd Asian Finance Summit which took place on April 18 and 19 in Asia’ s World city – Hong Kong. MSLGROUP Asia puts financial and strategic communications at the heart of its development model and has decided to turn Hong Kong into the Asia hub for Financial Communications starting in the last quarter of 2012.
By Vivian Ouyang, Junior Associate, MSL China
Bye bye, Red Town, hello SOHO! After months of anxiously waiting and expecting, our MSL China Shanghai team finally moved to our new SOHO home last week! The beautiful, spacious and bright office is located on the 19F of SOHO building. To celebrate this exciting new development, the entire office had an after-work party. We started off with our favorite party tunes (Gangnam Style, anyone?) to set the mood, and everyone had a grand time with snacks on the tables and drinks on hand.
Our wonderful spread!
By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP
The sun is setting over Shanghai. Day 1 at our new SOHO office is coming to a close, and our team is still reveling in the spectacular view of the Shanghai Central Business District , with its vibrant lights on this city’s skyscrapers.
We are at very core of Shanghai, China’s thriving hub for the global development of finance, fashion, art, music and technology.
By Charlotta Lagerdahl Gandolfo, Director, MSL China and Asia Director Brand & Talent, MSLGROUP
“Young people today are a big mystery, we’d like to understand how to communicate with them to attract them to join our companies. We’d like to understand who they are and what drives and motivates them”.
This was the driving point for the Finnish Business Council,when they turned to MSL China and invited us to share our insights on the unique challenges that MNCs face with regards to attracting the next generation of talent in China, a topic which is covered in depth in MSL China’s executive whitepaper, “From Mao to More”.
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Today is our last post in a series that has shared findings from our recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China. Today, we focus on the Idealist.
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Today, we move on to our third archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China – the Adventurist.
Adventurists never make long-term plans for the future. Instead they prefer to “go with the flow”, and “see what happens”. This group is the most changeable and unpredictable of the four types. Adventurists are much like Careerists due to their focus on learning and personal development, but whereas Careerists have a clear and consistent career focus, Adventurists are willing, or want, to try different professions. Of the four profiles, they are the most confused about their future careers.
Charlotta Lagerdahl, Director, Corporate Communications, MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we shared insights on the Careerist archetype from MSL China’s latest whitepaper From Mao to More: Catching up with the next generation of talent in China. Today, we’ll share our analysis on the Hedonist.
To Hedonists, the definition of success is to lead a peaceful life with little to no pressure or competition. Goals do not exclusively apply to career, but also to their personal life and development. Hedonists usually don’t have a clear career plan. This career profile will sacrifice their careers for their family and quit a job if they feel their private lives are suffering.
Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia
Last week, we launched our most recent executive whitepaper, From Mao to More: Catching up with the next generation of talent in China, which provides insights on upcoming graduates in tier one Chinese cities.
One of the most important findings from our graduate interviews that we shared in our last post is that Generation More is not homogeneous. While this group shares many similarities, experiences and influencers, they are also separated by different values and aspirations. We have categorized Generation More into four archetypes: the Careerist, the Hedonist, the Adventurist and the Idealist.
Charlotta Lagerdahl, Director, Corporate Communication MSL China and Director Brand & Talent, MSLGROUP Asia
Today, MSL China launched its most recent executive whitepaper: From Mao to More: Catching up with the next generation of talent in China.
Attracting talent in China is a major challenge for multinational companies today, and we often hear that for many businesses it is the biggest challenge for growth in what is, arguably, one of the most important markets in the world.
So we decided to engage the graduates of tomorrow to understand characteristics, influencers and drivers when it comes to making decisions about their careers.
Stephy Liu, Senior Consultant, MSL China
Today, MSL China launched its latest whitepaper in partnership with renren.com, China’s largest ‘real-name’ social networking site (SNS).
Anyone Could Be Your Brand Ambassador, focuses on the China market, where over 50% of internet users are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building successful and attractive brand pages for a variety of social media platforms. But, what’s the magic formula? Is there actually real value in social media for businesses? Are there hard and fast rules brands must follow? And is there only one approach?
