India’s growing mobile base will give Facebook-WhatsApp deal a leg up

MSLGROUP Kicks Off a Strong 2014 in Asia with Multiple New Business Wins across the Region

Shanghai, March 7, 2014: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, and the largest of this kind in India and Greater China as well as in EMEA and Asia overall, today announced a series of new business wins across the region from industry-leading brands including Oakley for integrated marketing and digital, United Airlines for corporate positioning and strategic corporate communications, Pfizer for strategic advisory and engagement solutions, Tata Motors for integrated social and creative content, and Harley- Davidson for both corporate and digital communications. These and many other wins from the past three months have allowed MSLGROUP to kick-start the new year with record-setting growth.
“Clients in Asia today are extremely results-oriented and discerning about integrated communications solutions. They are demanding insights and real impact, and have less interest in which channel they use to accomplish this”, said Glenn Osaki, President Asia, MSLGROUP.
“On the marketing side, CMOs are asking MSLGROUP to provide brand strategy, as well as execution in multiple and integrated channels that include creative content, digital apps, experiential, social engagement and media relations. On the corporate advisory side, leaders today understand how communications can shape business strategies, and demand their advisors to play an integral role in decision-making at the highest levels. I’m proud that MSLGROUP is the preferred partner to many of the world’s most valued local and international brands and businesses in these very exciting and fast-changing times,” Osaki continued.
As a full-service communications and engagement consultancy, MSLGROUP is providing advisory, strategy and creative solutions both within strategic corporate communications and integrated marketing communications. All of MSLGROUP’s campaign strategies in Asia are based on thorough data and insights, and geared towards creating true impact.
Selected examples of prominent new business wins for MSLGROUP across Asia include:
Pfizer India: MSLGROUP has been awarded the corporate mandate for Pfizer Ltd (India) and Wyeth Ltd (India). Under this mandate, the agency will provide communications and engagement solutions in key markets across India. MSLGROUP is also responsible for strategic and integrated communications for Pfizer India’s Corporate and key therapeutic areas.
Omron: MSLGROUP has recently secured the strategic communications counselling responsibilities of the Omron Group in India. The agency is assigned to provide strategic advisory and integrated communication for corporate reputation management and product-related communications for the company’s diverse portfolio, including industrial automation, electronic components, healthcare monitoring and automotive electronic components.
Tata Motors Ltd: Tata Motors has entrusted MSLGROUP in India to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solution for the corporate mandate.
Changi Airport Group (Singapore) Pte Ltd (CAG): Changi Airport, the world’s most awarded airport with more than 450 accolades to its credit since opening in 1981, has chosen MSLGROUP as its partner for strategic advisory and engagement solutions in India. The program objective is mainly strategic guidance in creating and building brand awareness in India.
Monster Energy Drink: MSLGROUP joins forces with the Narang Group, the second-largest maker of energy drinks in the world, to launch Monster Energy Drink in India. MSLGROUP is tasked to provide targeted integrated communication counsel with high-level experiential communications campaigns.
Videocon d2h: MSLGROUP will provide strategic counsel for the brand across India as well as to advise on communications around unique product innovations, creating several ‘firsts’ in the category.
Sobha Developers: MSLGROUP will provide strategic corporate communications advisory to Sobha Developers, a leading real estate player. MSLGROUP is tasked to develop a comprehensive communications strategy that will accentuate the brand value in the media and strengthen brand credentials. The communication plan will include thought leadership initiatives highlighting the firm’s backward integration model, while showcasing its key differentiators.
Kinetic Group: The group has entrusted MSLGROUP with strategic advisory for corporate reputation management as well as counsel around the introduction of business verticals in 2014.
Flextronics Manufacturing (HK) Ltd.: 20:20 MSL, part of MSLGROUP, is chosen to partner with Flextronics, the world’s second largest electronics manufacturing services (EMS) provider, to communicate the launch of a brand new Global Business Services centre in Chennai. Under this mandate, the agency will craft and execute a strategic communications plan to highlight Flextronics’ business benefits for the industry as well as for the country.
Rajalakshmi Institutions: Rajalakshmi Institutions, an organization of excellence with global standards in professional education and research, entrusted 20:20 MSL with creating and executing a national-level communication plan for a world renowned event – The World Universities Debating Championships.
GAC Fiat: Automobile manufacturer GAC Fiat is partnering with Genedigi MSLGROUP in China for integrated brand communication and consumer engagement campaigns for 2014.
Harley-Davidson: MSLGROUP China has been entrusted both the corporate and the digital communications work for Harley-Davidson China, with the mandate to assist the brand in building and amplifying the Harley riding culture in China.
Oakley: Oakley, one of the world’s leading sports brands, has retained MSLGROUP China to provide integrated marketing communications counseling with particular focus on digital strategies and media relations.
ZF: Since 2011, MSLGROUP China has provided strategic counseling and implementation of corporate communications and product communications programs for world leading auto parts supplier ZF GROUP in China. Now ZF GROUP has expanded its relationship with MSLGROUP China to include ZF Services and ZF Marine.
Eurozeo: MSLGROUP China will support Eurozeo’s China entry-related activities through a multi-faceted 360 approach.
Horien: Chinese contact lens & eyeglasses brand Horien has chosen to partner with King Harvests MSLGROUP for strategy and implementation of an integrated brand communication campaign in 2014. Based on research, data and insights, King Harvests MSLGROUP is establishing the brand’s positioning in China strategically and visually.
Pepsi: King Harvests MSLGROUP was chosen by Pepsi for a World Cup experiential campaign because of the breakthrough creative concept proposed by the agency in the pitch.
Dove Men: With a globally complete and mature product line, Dove Men is planning to enter China for the first time by selecting King Harvests MSLGROUP for its strong capabilities in design and production. The agency has been chosen to work with Dove Men’s strategic, creative and tactical communications and engagement in China.
United Airlines: MSLGROUP is the chosen partner of United Airlines for strategic counsel and execution of its communication plan in Taiwan in 2104.
Electrolux: MSLGROUP renewed the partnership with Electrolux to provide 2014 retainer services to strengthen client’s business and reputation in Taiwan. The agency is working closely with clients on a day-to-day basis for advisory and media relations, and has developed multiple integrated and experiential programs to engage directly with consumers.
Toshiba: MSLGROUP continues to partner with Toshiba to strengthen the client’s reputation in Taiwan. MSLGROUP provides strategy and execution for media and consumer communication and engagement, as well as influencer outreach.
Automobile Association of Singapore: MSLGROUP has been enlisted by the Automobile Association of Singapore, the country’s leading motoring association with over 83,000 members, as its communications and engagement agency partner in Singapore. The assignment encompasses both corporate communications and marketing. Examples of MSLGROUP’s scope include brand-building campaigns and influencer programs.

From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China

The second session of 12th National People’s Congress (NPC) will commence on Wednesday, Mar 5th in Beijing, two days after the opening of the opening of the Chinese People’s Political Consultative Conference (CPPCC). The two meetings will last about two weeks, during which the government will review its performance in 2013 and set policy targets for the year to come.
Here MSLGROUP China’s experts provide a preview for an upcoming analysis of the recent NPC & CPPCC meetings.

From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China by MSLGROUP


Public Affairs Round-Up – Issue 1, 2014

As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions.

In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact on policy. Their results vary vastly, depending upon the methodology, the sample and timing.


At the Asia Content Marketing Summit: Amid many positives, one nagging concern

Ashraf Engineer, VP – Content & Insights, MSLGROUP in India

I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1.

I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to network.

The summit provided these opportunities and more.

The Millennial Force Remodeling The Workplace

Reproduced from Please read the original article here.

By Olivier Fleurot, CEO, MSLGROUP


MSLGROUP releases its latest executive report – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’

Mumbai, Fubruary 3, 2014 - MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations (PR) and social media network in India, today announced the launch of its latest executive report, ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’.

The report details the findings of a countrywide survey focusing on the business environment and how India’s economic downturn has affected the PR industry.


MSLGROUP China Announces New Senior Appointments, Agency Veterans to Lead Next Stage of Growth

Thomas Liu(L) and Daisy Zhu(R)















Beijing, January 28, 2014 - MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, and the largest brand and reputation advisory network in Greater China, today announced the appointments of several agency veterans to leadership roles in China. Daisy Zhu replaces Par Uhlin as Managing Director, MSLGROUP China, and takes on the additional role of General Manager of MSLGROUP China’s Shanghai office. Thomas Liu takes on the role of General Manager, MSLGROUP China’s Beijing office. Par Uhlin takes on the new role of Vice Chairman, MSLGROUP China, adding to his responsibilities as Managing Director of MSLGROUP in Hong Kong and Asia-Pacific regional practice group lead for Reputation Management and Corporate Communications.


MSLGROUP Appoints Eight New Regional Practice Leaders in Asia

New hires announcement mailer_revised 3






















I Quit! Viral resignation: People’s Insights Volume 2, Issue 39

What is I Quit?

In September 2013, millennial Marina Shifrin quit her job at a Taiwanese animation company by posting a video on YouTube. The video was picked up by and immediately went viral, sparking a global online debate on employment practices, public resignations and working in Asia. Her employers responded with a letter to Gawker and a parody video to showcase their point of view and announce that they had a job vacancy.

The overwhelming response to the videos reflects the varying attitudes of people towards their job, their personal brand and their criteria for a ‘good employer.’